Wednesday, February 27, 2013

Who would be a Hearing Aid Audiologist?

Who would be a Hearing Aid Audiologist?

I suppose essentially it's a sales job. The bigger picture is that we are trying to improve the quality of life for people but there is no getting away from the fact that we sell things. We have to make a profit because that's how you pay the bills. We also owe it to our customers to build a strong, healthy company so that when we sell a products with a 5 years warranty they know we will still be around in 5 years if they have a problem with it.
As a sales job it is quite unique. You are trying to sell something (sometimes costing thousands of pounds) to somebody who does not want to buy it. Hearing aids are not an impulse buy after all- In fact a study from RNID showed that on average, people wait about 7 years from realising there is a problem to getting a hearing aid. Most people see wearing hearing aids as an admission of getting old. Very often they are only seeing you under duress to please their husband or wife who is at their wits end with the television volume being so high and the countless times they are having to repeat themselves in conversations.

And then there is the ear wax.
I once worked in a practice that shared rooms with a chiropodist. It had very thin walls.
As I sat there looking into another pair of waxy ears I could hear the faint 'clip......clip.......clip' from next door. It was pleasant to be reminded that I didn't have the worst job in the world.

Just before having lunch as a trainee many years ago,I would be scrubbing my hands until they nearly bled so I could enjoy a sandwich. I think you get immune to it eventually. Wax is good stuff, but perhaps that's for an other blog.

I'm sure business was easier to find years ago too. The NHS didn't offer anything like the decent digital aids they have today. Now we have people on the high street doing '2 for one' offers, people on the internet offering fantastic value and some of the big supermarkets are even getting involved now.

So how can a company like Quantum Audiology survive when there is so much competition about?


I'll write that blog next.

Thanks for reading

Quantum

Welcome to Quantum Audiology

Welcome to Quantum Audiology

We have finally made the decision to join the rest of the modern word and write a Blog.
It's true that most of our customer are at an age where they don't even know what a Blog is (some of them still don't trust mobile phones) but if they've made it this far without that knowledge, perhaps they don't need it.

Imagine moving from steam power to space travel in one lifetime, that's crazy.

Anyway, this Blog will hopefully serve to inform our customers (and potential customers) of anything new in the industry and to explain a bit about how we at Quantum Audiology work. There may even be the occasional rant- apologies in advance.

Thanks for reading,
Stay tuned.

Quantum